To achieve a brand presence and website that aligned with this objective, Apixio turned to the experts at Rehab My Website. The brand messaging strategy turned technical language and a range of statistics into an easily readable and understandable display of all the ways Apixio is improving healthcare. The site’s design and development processes worked together to convey a modern appearance that matches Apixio’s technology-driven platform, utilizing detailed and intriguing animations to attract users while educating them on the impact Apixio can have on the health of their patients. An ever-present search function and “Request a Demo” functionality also made it easy for users to find the information they needed and begin working with Apixio immediately from any page on the site. Overall, the company’s brand image and online presence were vastly strengthened to attract a wider range of clients and make an even greater difference in the healthcare revolution.
Agency: Perrill